Ferrero
Group// Intro
I'm a Creative Director who partners with brands to turn ideas into culture — building coherent identities from the big concept to the smallest execution. Working on integrated campaigns for global brands with a taste for craft, strategy and new tech.
Bringing vision to life whether it's advertising, branding, digital or new media — I focus on clear ideas, sharp direction and honest craft from start to finish.
// About
Creative Director and artist based in Milan, working on integrated brand platforms since 2009.
Andrea Sghedoni is a Creative Director and artist based in Milan. His background spans ATL advertising, branding and digital, and his work as a photographer and visual artist shapes how he approaches every challenge.
He has led integrated brand platforms for global clients including McDonald's, Nutella, the Ferrero Group, Campari Group, Stellantis, L'Oréal and P&G, working closely with brand, media, PR and production partners to keep creative direction and delivery aligned.
Since 2021 he has been part of Leo in Italy, where he leads integrated campaigns, has helped bring generative AI into the creative process as a tool for speed and quality, and works to build a team culture grounded in high standards and craft.
His work has been awarded and nominated at Cannes Lions, D&AD, ADCE, ADCI, Clio Awards, Effie, Eurobest, The One Show and the New York Festival.
// Selected clients
McDonald's
QSR · GlobalEmergency
HumanitarianCampari
Campari GroupFerrari
AutomotiveFiat
StellantisL'Oréal
BeautyP&G
Consumer Goods// Career
2021 — Present
Leo ItaliaAssociate Creative Director · Nutella lead
Milan, IT
2017 — 2021
Ogilvy ItaliaSenior Art Director · FCA EMEA
Milan, IT
2012 — 2017
Alquimia WRGSenior Digital Art Director
Italy
2009 — 2012
TazebaoArt Director · Co-founder
Bagnolo in Piano, IT
// Selected awards
Effie Italia
Nutella Gemella · 2024ADForum
Best Ads of the Year · 2024Cresta Awards
Nutella Gemella · 2024NC Awards
Emergency · Everybody · 2019ADCI
Emergency · 2019NY Festival
Emergency · 2019Cannes Lions
Emergency · Every Person · 2018Awwwards
Fabrica · 2015// Contact