Andrea Sghedoni
Creative Director
Integrated campaigns for Nutella, McDonald's, Ferrero, Campari, Ferrari, L'Oréal and P&G. Currently at Leo Italia, Milan.
Creative Director and visual artist. I work across advertising, branding, digital and photography.
At Leo Italia since 2021, I lead integrated platforms for global brands and helped bring generative AI into the agency's creative process.
Before that: Ogilvy on FCA EMEA, Alquimia WRG in digital, and Tazebao, the studio I co-founded. Outside the agency I photograph and make art.
Ferrero, Nutella, McDonald's, Campari, Ferrari, Fiat, Stellantis, L'Oréal, P&G, Emergency.
Apnea Against
Pollution.
01A one-day installation holding the worst PM2.5 levels ever recorded in Milan. A free-diver held his breath inside it, in front of passersby.
Also awarded or shortlisted at D&AD, ADCE, Clio, Eurobest and The One Show.